Hi! I’m so glad you’re here.
Thanks for joining us.
Perhaps what brings you here is what brought me here: a pivot. An inkling that it may be time to pivot. Curiosity around how you can be a pivotal leader.
In this newsletter, we’re going to talk weekly about pivots and pivotal leadership. We’ll balance introspection and action to help you pivot authentically and effectively.
And we’re going to do it so that you can grow into your next phase of confidence and excellence in your leadership, business, and personal growth.
Subscribe to get full access to the newsletter and publication archives.
The truth that brought me here.
In March 2025, I faced a reality as a new entrepreneur that I didn’t love: proving myself wrong. Through a few concentrated months of testing, I learned that the sales approach I was so sure was going to work for me, wasn’t it.
My sales in Q1 2025 were only 12% of what they were in Q1 2024, with no pipeline of new business from the tests. To build a sustainable business, I needed a new path.
We could praise me for the tactical steps I took next: getting feedback, learning quickly, and moving on. People told me that some business owners take years to figure out that they need to shift, and longer to make the move. That I should be impressed with how fast I learn and adapt.
While I appreciate my ability to do that – as a new entrepreneur, after leading through tumultuous changes in the tech industry over 15+ years, after being coached myself – I want to call out something different:
I was no less committed to my business, but I was a little deflated. For a little while, I let myself feel crappy about my hypothesis not proving out. Why? Pausing to name a gut response helps you to move forward faster (really, try it out). Once I took my moment, I picked up my learnings, closed that door, and navigated into my next step. This time, centering it on a truth.
The truth from 700+ hours of coaching.
In my 5+ years and 700+ hours of coaching leaders - from pre-seed founders to executives at Fortune 50s - what was the common thread?
What truth has been there all along, that I had set aside in favor of testing the coaching industry’s known paths for growth?
The common thread has been a desire for leaders to make a fundamental shift in their business, their leadership, or their personal growth. A shift that is centered on a truth. A truth that is bigger than the moment that revealed it.
When leaders come to me for executive coaching, they don’t call their shift a pivot.
They say:
I’m stuck, I’m tired of the status quo, or I’m hesitating to go all-in on what I know is right.
They say:
I need to find product-market-fit, I need to break out of stagnancy in revenue growth, or I need to let go of that leader who is dragging everyone down.
They say:
I want to own my seat at the table, I want to stop seeking external approval, or I want to trust myself.
In practice, what they’re trying to do, is pivot.
What’s the purpose of this newsletter?
This newsletter is a minimum viable public start to normalize and champion pivots.
It’s a way to establish a concept of pivotal leadership and create community around it.
While I have a definition we’ll explore in this newsletter, my business also holds a value called “oneness” - the interconnectedness of all things. To get to a shared definition, we need to bring in more voices to shape what it’s going to be.
This newsletter elevates the truth that pivots are tangible and intangible, and how the act of pivoting changes not only the roles you play but also how you engage with the world around you - and how it engages back with you.
You can expect to learn and engage on topics relating to three stages of pivots:
Before the pivot - Signs that are suggesting it’s time for a shift
During the pivot - Crossing the bridge effectively and authentically
After the pivot - Building momentum and habit in the new direction
This newsletter isn’t about change management.
The concepts we’re going to engage on are about creation. Getting closer to truth, and modeling leadership that centers on it.
Every step we take to invest in this truth together will get us closer to making the world a better place through oneness and transformation. I know it will, because every time I, and the leaders I work with, have centered a decision on truth, the universe opens doors and more people take action on their truths.
Join us to build a new narrative.
Pivots can kick up hesitation and self-doubt. For some people pivots are a negative concept, as it is vulnerable and sometimes painful to change course from a path you championed deeply. Holding on to the familiar is a form of protecting yourself.
What we’re building here is a narrative about Pivots as Possibility. And how becoming great at pivoting is fundamental to leadership, business, and personal growth.
Be part of a community of people here who want to be pivotal leaders. Participate in the comments section, or join the private chat community with Farah for more conversation.
Cheers to making this narrative shift together.
